name

The 1st Kitakyushu Municipal Museum of Art Council Meeting in 2012

business (of the day)

(1) Report 1: Results of the implementation of projects in FY2011
(2) Report 2: Activities of the Friends of the Museum
(3) Agenda Item 1: Evaluation of the Operation of Kitakyushu Municipal Museum of Art

Date & Time

Tuesday, July 10, 2012, 2:00 p.m. - 4:00 p.m.

Location

Kitakyushu Municipal Museum of Art, Main Building Auditorium

attendance

(Commissioner)

Hiroki Yoshitake

President, Kyushu Zokei Junior College

Takashi Hatano

Executive Director, Kitakyushu Chamber of Commerce and Industry

Toshio Yamanashi

Director, The National Museum of Art, Osaka

Chizuru Kawanami

Director of Planning and Curatorial Division, The Museum of Art, Kochi

Hitoshi Chizawa

Business Manager, Mainichi Shimbun Western Head Office

Yoshihiro Nagatsu

Professor, Graduate School, The University of Kitakyushu

Yasuko Iimori

Member of the Steering Committee, Kitakyushu Artists' Federation

Akiko Uematsu

Teacher, Kitakyushu City Minami-Sone Junior High School

(Secretariat)

Yukiharu Nishimura

Director, Kitakyushu Municipal Museum of Art

Nobuyoshi Ishimoto

deputy curator

Shigetaka Nakao

extension section chief

Tokuji Oba

Chief, Extension Section, Extension Division

Takayuki Nasu

Chief of Curatorial Section, Curatorial Division

Tsukasa Odaguchi

Branch Manager, Extension Division

Hiroko Sakamoto

Extension Section, Extension Division

Tomomi Shigematsu

Curatorial Section, Curatorial Division

Tomoko Ochiai

Curatorial Section, Curatorial Division

Summary of Agenda

After the report on the results of the projects and activities of the Kitakyushu Municipal Museum of Art Friends Association in FY2011, the committee discussed and received opinions on the evaluation of the operation of the Kitakyushu Municipal Museum of Art in FY2011.

proceedings (e.g. parliamentary debate)

chairman

I would now like to proceed according to the agenda.
First of all, please ask the secretariat to explain about the "Results of the Implementation of Businesses in FY 2011" and "Activities of the Friends of the Museum".

secretariat

Explanation of "Report 1: Results of the implementation of projects in fiscal year 2011
Explanation of "Report 2: Activities of the Friends of the Museum

chairman

Do you have any questions in response to what I have just explained?

committee member

The report material does mention expenditures, but can you tell us about the revenue from the viewing fee?

secretariat

Regarding the revenue from admission fees, the collection exhibition is 1,517,000 yen and the special exhibition is 22,154,000 yen.

committee member

Do you subsidize admission fees for members of the Friendship Society, or does the city provide subsidies to the Friendship Society?

secretariat

Admission subsidies for members are provided by the TNM through its own financial resources, such as membership fees. The only expense paid by the city to the TNM is the commission for the Museum Concert.

committee member

If the program is funded by membership dues, the current half-price subsidy makes the benefits of membership seem unattractive.

secretariat

Expenses necessary for member benefits, such as subsidizing admission fees and publishing newsletters, are almost entirely funded by membership fee income. Other operating expenses are funded mainly from museum store sales. Therefore, we believe that it would be cost-prohibitive to provide full subsidies for admission fees.

committee member

Can't you put the museum budget on the agenda of the museum council?

secretariat

In the system, the museum's budget is determined in consultation with the Finance Department. Input from the council is reflected there.

committee member

The Council would like to offer its support for an increase in the budget, but since we do not have a clear picture of the museum's operations, we would like to see detailed documentation, including revenue.

secretariat

It is true that it is difficult to understand the status of the operation with only expenditure data. We will consider what kind of data we should present to you.

committee member

Can't we have an agenda for this council meeting regarding the management of the Friends Association, such as increasing its membership?

secretariat

Since the TNM is a voluntary organization independent of the museum, it has a separate board of directors that makes decisions and discusses management issues such as measures to increase membership.
If the Museum Council gives us feedback on how to increase membership, we, as the secretariat, will report it to the Board of Directors and utilize it in the management of the Friendship Society.

chairman

This concludes my report, but I wonder why the utilization rate of Tanken Passport is so low.

chairman

Next, I would like to ask the secretariat to explain agenda item 1, "Evaluation of the Operation of Kitakyushu Municipal Museum of Art.

secretariat

Explanation of "Agenda Item 1: Evaluation of the Operation of the Kitakyushu Municipal Museum of Art.

chairman

I would like to ask for questions and comments on the explanation given by the secretariat.

committee member

Regarding the evaluation items "Research and Exhibitions", can we separate them into "Research" and "Exhibitions"? I believe that research and survey are related to "collection and preservation of materials" and "dissemination activities".

secretariat

Since this issue concerns the entire structure of the operational evaluation system, we would like to review this issue when we consider the next evaluation system after the end of the current evaluation period in 2014.
When we initially created the current management evaluation sheet, we had to combine the evaluation items "Exhibitions" and "Research and Studies" together because collection exhibitions and self-produced exhibitions cannot exist without research and studies.

chairman

It's hard to put "research and study" alone as an evaluation item, but on the contrary, I think it relates to all items.

committee member

Please include in your evaluation the status of the curator's activities, his/her involvement with volunteers and art appreciation classes, and future research topics.

secretariat

The division of work among curators has been divided into regular and sub-curatorial responsibilities in accordance with the evaluation items since FY2011. We will work to raise the awareness of each of them so that we can show our achievements in the future.

committee member

Regarding educational dissemination and learning support, it would be better to actively promote cooperation with the Board of Education in order to coordinate the thinking of the school site and the museum and increase participation.
Regarding citizen participation and cooperation, it is attractive to have corporations and other organizations that are enthusiastic about cultural activities become volunteer corporate members, which opens up future possibilities.
Regarding public relations and information dissemination, I think that if we change the way we create our website, we will have more access to it.
Also, why not invite potential key Twitter stations to the exhibition and promote it? Disseminating information via Twitter is effective.

committee member

I think it is very important to work with the Board of Education. Due to the reduced amount of time for relaxed education, schools can no longer afford to participate in art appreciation classes, and depending on how the Board of Education notifies the schools, the schools may receive different information.
I think it was a good idea to change the design and form of the Tanken Passport. It would be more effective to avoid early April, when there are many handouts, and to place the distribution in late April or early May.

committee member

Compared to collection exhibitions and self-produced exhibitions, there seems to be no verification of the process of holding large-scale special exhibitions and their effectiveness in attracting visitors, but I think it is important to evaluate large-scale special exhibitions.

secretariat

Large-scale special exhibitions play a major role in showing the museum's presence in the city and beyond. However, since these exhibitions are held jointly with the mass media through the executive committee system and are evaluated individually, it is difficult for the museum to verify and evaluate how they were held and what measures were taken to attract visitors.

director

We hope to be able to invite large exhibitions from here as well.

committee member

We know that calling a famous exhibition will increase the number of visitors.
Speaking from the creator's side, I would like to see Kitakyushu Municipal Museum of Art hold a large public exhibition organized by the city of Kitakyushu, such as the "Kitakyushu Painting Biennale," to promote the museum's existence. Among fellow artists, there is an image of an art museum that lacks vitality.

secretariat

We want to make sure that our citizens are energized.
We believe that the way we present our collection is also the value of our existence as an art museum for citizens. In this fiscal year, the collection exhibition has been gradually producing positive results.

chairman

Now, on "Agenda Item 1: Evaluation of the Operation of the Kitakyushu Municipal Museum of Art," may we approve the "Evaluation Results" as proposed by the secretariat?

committee member

No objection.

chairman

This concludes today's agenda. Thank you, committee members.

Other

No audience

contact information (for inquiries) (e.g. corporate phone number)

Dissemination Section, Museum Dissemination Division, Bureau of Civic, Culture and Sports
Phone number (093) 882-7777